Cart Rocket Documentation
Pre-loaded cart links for Shopify. Add products, discounts, and tracking in one link.
Overview
Cart Rocket allows Shopify merchants to create pre-loaded cart links that automatically:
- Add products and variants to cart
- Apply discounts
- Bundle items
- Enforce purchase limits
- Control eligibility
- Track revenue by campaign
Instead of sending traffic to product pages, you can send customers directly to a checkout-ready cart.
1. Getting Started
What Is a Cart Preset?
A Cart Preset is a reusable configuration that includes:
- Selected products
- Quantities
- Discounts
- Shipping incentives
- Discount codes
- Eligibility rules
- Purchase limits
- Tracking parameters
Each preset generates a unique shareable link.
Creating Your First Cart Preset
- Go to Cart Rocket dashboard
- Click “Create cart” (or duplicate an existing one)
- Set a Title
- Configure products and rules
- Copy the generated link
- Use in campaigns
2. Managing Products
Adding Products
Inside a preset:
- Click “Add product”
- Select product(s)
- Choose specific variants
- Set quantities
Products will be automatically added to cart when the link is opened.
Editing Quantities
Each product allows quantity adjustment. Use cases:
- Bundle packs (3x item)
- Wholesale bulk orders
- Gift sets
Removing Products
Click the trash icon next to a product to remove it from the preset.
3. Discounts
Cart Rocket supports multiple discount types.
3.1 Line Item Discounts
Apply discounts directly to specific products.
Supported types:
- Percentage discount
- Fixed amount discount
Example: 25% off Snowboard, full price wax.
Benefits: Strategic margin control, bundle optimization, selective discounting.
3.2 Cart-Wide Discounts
Apply a discount to the entire cart. Use cases: Storewide sales, flash offers, paid ad campaigns. Types: Percentage or fixed amount.
3.3 Shipping Discounts
Apply shipping incentives automatically. Use cases: Free shipping campaigns, reduced shipping promos, ad-specific offers. Shipping discounts are applied automatically when the preset link is used.
3.4 Automatic Discount Codes
Add one or more Shopify discount codes to be auto-applied (e.g. SAVE10, WELCOME20). Multiple codes supported; applied automatically; no manual code entry required.
Important: Codes must already exist in Shopify.
4. Bundles
Cart Rocket allows you to create bundle-like cart experiences without modifying your theme.
How it works: Add multiple products → Apply bundle pricing → Share single link.
Perfect for: Holiday kits, influencer drops, product sets, upsell packs.
5. Customer Rules
Control who can access a preset.
5.1 All Customers
Anyone with the link can use it. Best for: Public campaigns, ads, email marketing.
5.2 Specific Customer Segments
Restrict to Shopify customer segments. Use cases: VIP customers, loyalty tiers, wholesale buyers.
5.3 Specific Customers
Manually select individual customers. Use cases: Private drops, early access, exclusive offers.
6. Purchase Limits
Limit how many times a preset can be used.
6.1 Max Purchases (Overall)
Limit total number of purchases across all customers (e.g. 100 total redemptions). Perfect for: Limited drops, scarcity campaigns, controlled inventory.
6.2 Max Purchases (Per Customer)
Limit purchases per customer. Requires: Customer must be logged in. Use cases: 1 per customer limit, fairness enforcement, prevent abuse.
6.3 Reset Usage
Reset purchase counters manually if needed.
7. Active Dates
Schedule when presets are valid.
Start Date & Time — Set when preset becomes active.
End Date — Optional. After end date, preset automatically becomes inactive.
Perfect for: Midnight launches, flash sales, campaign coordination. Time is shown in UTC.
8. Checkout Options
Choose where users land after clicking the preset link.
- Redirect to Cart — Customer sees cart page first. Best for: Bundle visualization, reviewing discounts.
- Redirect to Checkout — Customer goes straight to checkout. Best for: Paid traffic, high-intent campaigns.
- Shop Pay Checkout — Optimized for mobile conversion.
9. Advanced Tracking & Attribution
Cart Rocket includes built-in UTM tracking.
UTM Parameters Supported: utm_source, utm_medium, utm_campaign, utm_term, utm_content. You can also add custom query parameters.
Why It Matters: Track revenue by Facebook Ads, Google Ads, email campaigns, influencers, SMS. Revenue attribution is stored and visible inside Analytics.
10. Analytics
Analytics provide preset-level performance data.
Metrics Available: Total Orders, Preset Orders, Revenue, Preset Revenue, AOV (Average Order Value), date range filtering, daily aggregation.
Data is aggregated daily from order attributes (UTMs + custom params) and preset usage markers.
Tabs: Overview, Presets, Campaigns, Custom. Each tab allows performance breakdown.
12. Best Practices
For Paid Ads: Send directly to checkout; pre-apply discounts; track UTMs; create separate preset per campaign.
For Influencers: Create unique preset per influencer; track via UTM campaign; apply unique discount codes.
For Flash Sales: Set active date; add purchase limits; use scarcity messaging.
For Bundles: Pre-configure quantities; apply line discounts; avoid separate landing pages.
13. Troubleshooting
Discount Not Applying — Check: Discount exists in Shopify; discount is active; discount conditions are met.
Preset Not Working — Check: Status is Enabled; active date is valid; purchase limit not exceeded.
Customer Limit Not Enforced — Ensure: Customer is logged in; per-customer limit is set.
14. Security & Compatibility
Works with Shopify native checkout. Compatible with Shop Pay. Does not modify theme. Uses Shopify discount engine.
15. Strategic Positioning
Cart Rocket is designed to: Increase conversion rate; increase AOV; reduce friction; improve ROAS; enable smarter campaign control.
It fills the gap between ad click and checkout.